Legal nature of Development and Regulation of Advertising in the Internet
Keywords:
legal regulation of advertising since antiquity, Middle ages, Modern times, development of Internet adverting, spam, banner advertising, context advertising, video advertising in the Internet
Abstract
The article deals with pre-conditions of online advertising and the history of its formation. We have analyzed the foreign as well as local experience of legal regulation of the advertising. Major approaches are focused on implementation of legal regulation of advertising, which has its origins back to antiquity, but the general rules that have been improving throughout the history of mankind are still applicable to the advertising in the Internet.
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Holovyn A. Yu. Pravovoe rehulyrovanye reklamы v hrazhdanskom prave : dys.… kand. yuryd. nauk / Holovyn A. Yu. – M., 2002. – 160 s.
Hrytsiuta N. M. Reklamna etyka: pryntsypy, chynnyky, realii, tendentsii : dys.... d-ra nauk iz sots. komunikatsii : 27.00.01 / N. M. Hrytsiuta. – K., 2012. – 390 l.
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Yshchenko O. A. Voprosы pravovoho rehulyrovanyia reklamы v Rossyiskoi Federatsyy / Yshchenko O. A., Permiakov O. V. // Reklama y pravo. – 2004. – № 1. – S. 15–20.
Mynbaleev A. V. Reklama kak obъekt ynformatsyonnыkh otnoshenyi : mono- hrafyia / A. V. Mynbaleev. – Cheliabynsk, 2005. – 227 s.
Rehystrы remesel y torhovky horoda Paryzha («Knyha remesel») / per. L. Y. Kyselevoi // Srednye veka. – M., 1957. – Vyp. 10 [Elektronnyi resurs]. – Rezhym dostupu : http://www.vostlit.info/Texts/Dokumenty/France/XIII/Registry/text1.htm.
Spam / Material z Vikipedii – vilnoi entsyklopedii [Elektronnyi resurs]. – Rezhym dostupu : http://ru.wikipedia.org/wiki/%D0%A1%D0%BF% D0%B0%D0%BC.
Utkyn Э. A. Reklamnoe delo : uchebnyk / Э. A. Utkyn, A. Y. Kochetkova. – M. : ЭKMOS, 1999. – 272 s.; Uchenova V. V. Ystoryia reklamы / V. V. Uchenova, N. V. Starykh. – [3-e yzd., pererab. y dop.]. – M. : YuNYTY-DANA, 2008. – 495 s.
Uchenova V. V. Reklama v ystoryy chelovechestva / V. V. Uchenova // Nauka y zhyzn. – 2002. – № 12. – S. 60–66
Fesenko V. Pravove rehuliuvannia reklamnoi diialnosti / V. Fesenko / Yurydychnyi zhurnal. – 2007. – № 12 [Elektronnyi resurs]. – Rezhym dostupu: http://www.justinian.com.ua/article.php?id=2828.
Shyshka O. R. Dohovir na stvorennia ta rozpovsiudzhennia reklamy: avtoref. dys. ... kand. yuryd. nauk: 12.00.03 / O. R. Shyshka ; Nats. un-t vnutr. sprav. – Kh., 2005. – 19 s.
Gibson M. (12 July 2012). «History of Online Display Advertising». Vantage Local. Retrieved 23 June 2013.
Junk M. Electronic Billboards on the Digital Superhighway: A Report of the Working Group on Internet Advertising. The Coalition for Networked Information. 28 September 1994. Retrieved 24 June 2013.
«NSFNet Acceptable Use Policy». Information Policies: A Compilation of Position Statements, Principles, Statutes, and Other Pertinent Statements. Coalition for Networked Information. Retrieved 24 June 2013.
Gilbreath R. «A Brief History of Online Advertising by Advertising.com» [Elektronnyi resurs]. – Rezhym dostupu : http://www.adomatica.com/2013/02/01/a-brief-history-of-online-advertising-byadvertising-com/.
Templeton B. «Origin of the term «spam» to mean net abuse». Retrieved 14 June 2013.
Published
2019-02-22
How to Cite
Shyshka, Y. (2019). Legal nature of Development and Regulation of Advertising in the Internet. Administrative Law and Process, (1(11), 153-160. Retrieved from https://applaw.net/index.php/journal/article/view/198
Section
Special administrative law
